It is often argued that the change necessary to deliver long-term sustainability requires a fundamental shift in the way business operates. The BBP’s aim is to ‘enable market transformation through sustainability leadership and knowledge sharing across the property industry.’ However, it is not always clear what is meant by ‘market transformation’ and how, from a practical perspective, it can be applied to the commercial property sector.
Our members are interested in understanding and implementing such strategic sustainability Market Transformation concepts, and indeed a number are beginning to interpret them for their organisations. For example, The Crown Estate’s work on Integrated Reporting and TIAA Henderson’s work on Systems Thinking. We have established a Market Transformation Working Group to help develop BBP members’ understanding of how market transformation concepts can be adopted in the real estate sector as well as share knowledge on how these concepts are being implemented in practice by BBP members.