LaSalle Investment Management and JLL’s programme of events to nurture a dynamic and engaging culture for occupiers at 27 Great West Road has proved so successful that LaSalle has expanded it to two office parks, with plans for a wider rollout. Occupiers in each building influence the choice of activities, which are all designed to bring together employees from different businesses, creating a community within the building, as well as contributing to the local community.
Enhancing occupier satisfaction
Contributing to occupier retention
Supporting LaSalle’s sustainability strategy
One of the world’s leading real estate investment managers, LaSalle Investment Management believes that environmental, social and governance best practices enhance the performance of its clients’ investments.
In 2017, LaSalle and managing agent JLL completed a refurbishment project and launched the ‘Community 27’ programme of events at 27 Great West Road, a seven-storey office building in Brentford, West London. Around 700 people work in the building, employed by occupiers SEGA, WorleyParsons, RGA and RSi.
Key drivers for the project included enhancing occupier satisfaction, supporting LaSalle’s European sustainability strategy and contributing to occupier retention, with over 60% of office space at 27 Great West Road coming up for lease renewals over the coming four years.
LaSalle and JLL carried out the refurbishment project in common areas, guided by LaSalle’s Sustainable Development and Refurbishment Standards. In addition to increasing ground floor office space through an extension, the refurbishment:
The Community 27 programme of events launched at 27 Great West Road in September 2017, led by the Perception receptionist and JLL property team, and supported by LaSalle. The choice of activities was informed by occupier feedback gathered through a survey distributed to all employees in the building via occupiers.
Launch activities included:
Regular activities include:
Fundraising activities have included:
Other activities have included:
Building on the success of this programme, LaSalle has used Community 27 as a template for activities in two office parks, working with other supplier partners. Drawing on this experience, they will create a comprehensive template for rollout with trusted suppliers across more properties in 2020. JLL has also rolled out similar programmes at additional properties.
“Very nice to mix with our fellow occupiers on a social basis.” WorleyParsons on the BBQ
“It was brilliant – well done!” SEGA on the BBQ
“I had tried yoga a couple of times but never took to it... I was persuaded to try these classes and surprised myself by thoroughly enjoying them.” RSI
“I really enjoyed the Bootcamp experience. The right motivation, the positiveness and guidance in moving forward are amazing.” RSI
“Great treatment from the lady who did my nails yesterday.” RGA
“Book sales are great.” WorleyParsons
How to bring together employees from different businesses?
The property management team recognised that understanding what activities occupiers wanted would be key to the success of the programme. In the first year, JLL sent a survey on potential opportunities to 25 representatives of each occupier. This influenced the choice of activities, themed around health and wellbeing. In the second year, four people from each occupier were invited to a focus group. JLL also asks occupiers for feedback during every occupier meeting, sharing ideas and suggestions. Occupiers also now often proactively invite each other to their events. Although Community 27 started as a collaborative effort by LaSalle and JLL, its success lies in the enthusiasm of occupiers to engage and get involved.
How to expand the programme to more properties?
At each property, LaSalle first identifies a suitable internal space for communal events and then a suitable supplier partner. The supply partner and managing agent then carry out an occupier survey on proposed activities, before finalising a property-specific programme and budget. LaSalle then secures internal buy-in to fund costs for the first few years, after which it will be reviewed. The relevant service providers are contracted and the programme is launched. Continued engagement with occupiers and providers allows LaSalle to evolve the programme in response to feedback.
Sophie Carruth, Head of Sustainability at LaSalle Investment Management
“Through our lively events programmes, we are nurturing a dynamic and engaging culture for occupiers, bringing together employees from different businesses and creating communities within our buildings, as well as contributing to our local community.”