On Monday 20^th August, The Tusk Rhino Trail launched in Carnaby London, a month-long campaign to celebrate the magnificent rhino and to raise awareness for the conservation of the endangered African species.

21 specially painted and embellished rhino sculptures have charged onto the streets of London, including a design by Ronnie Wood situated on Broadwick Street just off Carnaby Street. The sculpture can be seen in Carnaby throughout the month-long campaign until 22 September.

Ronnie Wood was joined by two of the UK’s most respected artists David Mach and Adam Dant, who have also designed sculptures for the campaign, under the iconic Carnaby Street arch with a ‘crash’ of rhinos.

All 21 rhinos have been addressed by what3words, a unique 3-word address which allows visitors to easily spot and follow the trail around London. Find Ronnie Wood’s exclusive rhino at ///since.fines.locate.

Ronnie Wood said:

“My inspiration is that this beautiful prehistoric creature should be around for future generations of our children to see. I tried to include motifs from the African flags of the main rhino populated regions.”

The Tusk Rhino Trail culminates with the celebration of World Rhino Day on 22 September.

Carnaby.co.uk @CarnabyLondon @tusk_org #TuskRhinoTrail

For further information and images please contact Katie Champain at Sister London

katie.champain@sisterlondon.com 0207 287 9601

For more information about The Tusk Rhino Trail, contact Rosie Hancock Pook at Tusk

rosie@tusk.org

Notes to Editors

Hi-res images and interviews available on request

Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Tusk

For almost thirty years, Tusk has pioneered successful conservation action in Africa. From the plains of the Serengeti to the rainforests of the Congo Basin, we’re working to build a healthier, fairer and more productive continent. We do this by protecting wildlife, empowering communities and advancing the frontline in the fight against the illegal wildlife trade.

Founded in 1990 and under the Royal Patronage of HRH The Duke of Cambridge, since 2005, Tusk has supported local partners and communities on the ground with over £40 million of investment.

Joining forces with over 80 project partners in 19 countries, we know that the key to sustainable conservation is supporting the expertise and initiatives of local communities. Together we provide greater protection for more than 40 threatened species and work to secure the precious landscapes in which they are found. Tusk.org

what3words

what3words is the simplest way to talk about location. It has divided the world into a grid of 57 trillion 3m x 3m squares and assigned each a unique 3-word address. This means that everyone and everywhere now has a reliable, accurate and easy-to-use address.

Businesses are adopting what3words to improve their customer experience and increase efficiency, while reducing costs and their environmental impact. Over 1000 businesses, government agencies and NGOs across 170 countries are using 3-word addresses in sectors including automotive, ecommerce, logistics, mobility, travel, post and emergency services.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3-word addresses in 26 languages to date.