Pass on Plastic


HRH Princess Eugenie of York, Pixie Geldof, Jo Wood, Jaime Winstone and Clara Paget come together for an exclusive pop up in Carnaby, W1 with the urgent need to reduce consumption of single-use plastic. 

Pass on Plastic, an exclusive and exciting pop up ocean experience will open at 20 Beak Street in London’s world-famous Carnaby area. Open between 8–24 June, the creatively driven project aims to raise awareness for ocean conservation.

Launching on World Oceans Day, 8 June, the pop-up from Project 0 and Sky Ocean Rescue, leading ocean conservation organisations, aims to inspire people to eliminate single use plastics and show how everyone can easily change their consumer habits. The creative hub will feature art, music, film, performances, inspiring talks as well as guest appearances by a few famous faces.

Pass on Plastic has collaborated with some of the world’s most influential artists and culture makers to create unique a range of organic T-shirts called ‘Salt-T’ by the likes of Ronnie Wood, Alice Temperley, Pixie Geldof, Fearne Cotton, Slash, Lily Donaldson, Henry Holland, Tracey Emin, and Leah Wood, prices from £29.95 with exclusive prints available to buy in the pop up.  Limited edition canvas tote bags will also be available to buy in the store from £25 with all proceeds going to towards protecting the oceans.

Artists Paul Karslake and Tess Felix will be displaying ‘rubbish’ art, and Brazilian-Armenian jewelry designer Ara Vartanian will sell his beautiful shark ring.  Project 0 ambassadors and friends will also support the pop-up with surprise DJ sets and live music sessions throughout the exhibit including La Roux, Nick Grimshaw, Raff Law and singer Bernard Fowler (The Rolling Stones) who will be on hand to sign copies of his record The Bura.

The Pass on Plastic Experience will also feature upcycled surfboards featuring the work of popular London street artists including Annu Kilpelanien, David Shillinglaw, Lily Mixe, Paul Insect, and Pure Evil;and stunning artwork will be on display, including artist Kristjana S. Williams. The pop-up will include many other surprises over the course of two weeks, including a beautiful Instagramable ocean mural.

To find out more information about the pop up visit  and follow @CarnabyLondon.

Project 0 Board member and actor James Jagger, said “Besides its incredible beauty, the ocean gives us food, air to breathe, and supports all life on Earth. We are delighted to join Carnaby one the best parts of London - my hometown – and our new partnership with Sky Ocean Rescue. Together we’re going to inspire more a lot more people to join the movement to reduce their plastic footprints and eliminate single use plastic from their lives.”

“Project 0 and Sky Ocean Rescue are doing great work in raising awareness of the issues caused by single use plastics and, more importantly, how we can all play our part in reversing the truly awful damage we have done to our beautiful marine life” says Project 0 Ambassador, HRH Princess Eugenie of York

Of the partnership, Fiona Morgan from Sky Ocean Rescue said “We are excited to be working with Project 0 to inspire the public to stop using single use plastic. Our oceans are drowning in it and so now is the time for fundamental change. Together we hope to empower people, providing the simple tips and changes to enable us all to cut our use of single use plastics and save the most precious natural resource we have.”

Pass on Plastic

20 Beak Street, Carnaby, London, W1

Friday 8 – Sunday 24 June

Monday – Saturday: 10am – 8pm and Sundays: 12pm – 6pm

For more information about Project 0:

Instagram: weareprojectzero and Twitter and Facebook: weareproject0

For press enquiries and interview requests: Premier

For further information about Carnaby please contact Bethan Harris at Sister London / Tel: 020 7287 9601

Notes to Editors

About Project 0

Project 0 is a new generation focused on restoring and protecting the ocean. Project 0 is a global movement supported by renowned scientists, business leaders, celebrities, campaigners, ocean experts and individuals from around the world, who are all working together to restore and protect the ocean. Together we are going for:

Zero Unprotected

Zero Underfunded

Zero Overfishing

Zero Pollution

Zero Excuses

For more information about Project 0 visit: 

Instagram: weareprojectzero

Twitter and Facebook: weareproject0

About Sky Ocean Rescue

As Europe’s leading entertainment company, we’re using our voice and potential reach to inspire simple, everyday changes to stop our oceans from drowning in plastic. Since January 2017 millions have engaged with Sky Ocean Rescue and we want to do more. As a business, we’re leading by example and transforming our own business by eliminating all single use plastic from our operations by 2020. We are encouraging and supporting innovation to develop solutions through Sky Ocean Ventures and we are working to influence others to take action.



Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafés and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.


Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns. Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.